Privacy Policy | Made For Alice

Introduction

Made For Alice respects the privacy of our consumers and visitors and recognises the importance of protecting the information collected about them. We have established procedures that ensure your personal data is processed in a responsible manner. This privacy policy explains who we are, how we collect, share and process personal data, and how you can exercise your privacy related rights. Made For Alice uses information from our interactions with you and other consumers, as well as third parties to help achieve our goal of providing the highest quality products and services. For online visitors and consumers located in the EU/EEA, reference is made to relevant articles of the EU General Data Protection Regulation (EU) 2016/679 (‘GDPR’). Certain parts of this policy apply specifically to the collection and processing of your personal data when registering for a Made For Alice account.

Who controls your personal data? Made For Alice A/S (hereafter named “Made For Alice”) determines as the data controller the purposes and means of processing of your personal data. The data controller is legally responsible for the processing of your personal data and you can contact Made For Alice if you have any questions about our processing or if you wish to exercise your rights (please refer below paragraph 6).

Data controller contact details:

Sertac Tosun [email protected]

Made For Alice does not employ a global Data Protection Officer. For enquiries or questions to this Notice, please send an e-mail directly to our Privacy Responsible: [email protected]

How we process your personal data All our activities are based on stringent ethical principles and legal requirements, and we are committed to protect the privacy of all consumers and visitors to our websites. For this reason, the way in which we collect and store information, including personal data, is dependent on how our website and related services are used. We do not collect any sensitive personal data about you. In the following, you can read about the different processing activities Made For Alice may perform using your personal data.

Collection of data through your interaction with us Various technologies may be used on our websites, e-mail and advertising services in order to improve them, make them more efficient and secure as well as improve your user experience. Such technologies may lead to personal data being collected automatically by us or by third parties on our behalf. Examples of such technologies include cookies and server communication. The provision of your personal data for this purpose is not a contractual requirement but will be processed as part of our web services. If you choose to opt out of these technologies, Made For Alice may not be able to provide you with all the relevant features on the website which may have an impact on your experience with the websites. When you visit one of Made For Alice’s websites, your personal data can be processed for marketing and personalisation purposes through web-analytics, which may include; A/B testing and product browsing analyses, and analysis on traffic sources, internal search, purchase, devices, as well as retargeting, through the use of cookies and similar tracking technologies. For more information on how we use cookies and similar technologies, please refer to section 4 below. If you wish to sign up with Made For Alice, you will receive an e-mail where you need to complete the creation of your profile. To sign up for any marketing emails by Made For Alice if available, you may need to provide your contact details such as name, surname, email, and phone number. If you already signed up to Made For Alice online, the details you provide to us in the store will be tied to your existing account. If you wish to join My Made For Alice during an in-store purchase, the data concerning that in-store purchase is kept for 30 days to allow you to register quickly.

Use of retargeting technologies

This allows us to target and serve personalised advertisements to visitors online, who have already shown interest in our products or brand through interaction with our websites. Retargeting technologies analyse your previous behaviour on our website, to create a unique advertisement profile in order to show personalised advertisement across the internet. Our advertising partners may also present ads on behalf of us across the internet. These partners may collect personal information about your visits on our websites as well as those on other websites working with the same advertising partners.

Social media partners

Our website may integrate with different social networks that you are using. This may happen when you use our “social media login” as a method for authenticating your account Made For Alice. By using this method for authentication, you accept that we receive your account information from the social network provider, to enable you to access your Made For Alice account. If you do not want this data transfer to take place, you can always create an account using your email, whereby we will not receive any data from the social network for this purpose. We may also use the same social networks to collect data about you to measure ad- and campaign performance, building advertising audiences, improve ad delivery and to deliver personalized content. This data is collected using a pixel or similar technology. The data collected through these means may include, but are not limited to the web browser you use, online identifiers such your IP-address and/or information about the type of interactions you did whilst visiting our website e.g. conducting a purchase, browsing our products. For an overview of how each social network partner may process your personal data, please consult with the list below: Facebook Google ← include hyperlink to google We may process your personal data for both marketing and analysis purposes, unless our interests are outweighed by your rights to privacy and statutory freedom, cf. GDPR Art. 6 (1), (f). Our legitimate interest is based on your preferences, so that we can better customise our offerings to you – and ultimately offer products and services that better meet your needs and wishes. In addition, we have a legitimate interest in processing your personal data for analytical purposes. Personal data processed by Made For Alice for marketing and personalisation may include;

Behavioural web data

When you visit our website, data is sent from your browser to our server. If you have enabled cookies and web-analytics, this data makes it possible for us to optimise our services and improve your experience on our websites and applications. The data is automatically collected through third parties on our behalf.
Behavioural web data may include personal data about your browsing behaviour, such as navigation on our website, date and time of visit and document referrer. It may also include personal data about your system preferences and devices, such as user agent and IP address. If you haven’t enabled cookies, Made For Alice will only process your IP address and which browser you use.

Geolocation data

We may use an indication of your location for geographical segmentation of our consumer groups. This is done when you open an email from Made For Alice, where your IP address is captured and matched against a table of latitudes and longitudes. However, no GPS tracking or monitoring of you is used for this purpose.

Made For Alice account

In order to make it easier for you to create a Made For Alice account and to avoid having to enter all your data a second time, we can use the data entered for an online order made as a guest, to allow you to create your account by simply choosing your password at the end of your order process. If you do not create your password at this moment, your purchase data will still be retained for 30 days to allow you to create a Made For Alice account. To learn more about the processing of your data relating to My Made For Alice, please refer to section 3.4.

Surveys on customer satisfaction We may ask you to complete surveys that we use for personalising your experience with Made For Alice and for research purposes to improve our general customer experience to increase customer satisfaction. For instance, we may utilize the information for marketing or re-targeting purposes and to show you more relevant content on the website, or use the information to identify which improvements should be prioritized.

The completion of surveys is voluntary. The surveys ask about your user experience on the Made For Alice website, with our Customer Service team or any other of our services may be completed through a webform or through email. The provision of your personal data for this purpose is not a contractual requirement, but is necessary for us to perform the consumer satisfaction survey.

Made For Alice processes your personal data from surveys on customer satisfaction based on our legitimate interest cf. GDPR Art. 6 (1), (f) to improve the general customer experience. Personal data processed for surveys on consumer satisfaction may include:

Survey data through web forms and similar Your satisfaction score, IP-address and user ID, your postal code and any comments you may provide us.
Survey data through email The survey data may include; your contact information, purchasing tendencies and information about your shopping experiences with Made For Alice.

Direct marketing With your permission, we may contact you directly using the information you have provided us (e.g. via postal services, email, text messages, phone calls, QR-codes or other electronic means) for marketing, advertising, e.g. personalised offers and market analysis purposes. If you chose not to give your consent for this purpose, we will not send you any newsletters, offers (Does not include service emails for Made For Alice account) Made For Alice processes your personal data for direct marketing, based on your consent cf. GDPR Art. 6 (1), (a). You are always allowed to withdraw your consent (please refer below paragraph 6.6), but be aware that this will not affect the lawfulness of the processing based on consent before its withdrawal. The personal data processed for direct marketing purposes include: contact information, your general interaction with Made For Alice (such as, but not limited to your shopping behaviour and interests in our online store); your reviews of products; your clicks/openings of email attachments; your web behaviour and your participation in campaigns or events. In Section 6 you can find information about your rights, such as how to withdraw your consent or change your personal details.

Made For Alice profile – processing of personal data In addition to the above core purposes, Made For Alice will process your personal data for purposes related to website optimisation and evolution, fraud detection and prevention and statistical purposes. As Made For Alice has a legitimate business interest in continuous development and optimisation of its website domain, business development and fraud preventing, such personal data will be processed based on Made For Alice’s legitimate business interest, cf. GDPR art. 6 (f).

Your order and customer service When you order from our website, we may process your personal data for the purposes of providing your order, including: to notify you of the status of your order or delivery, to comply with your queries such as answering a question about our products, to fulfil your order, to process your payment by card and/or to provide consumer service to you. The provision of the contact information is a contractual requirement and is necessary for Made For Alice to provide you with the requested services. It is not possible to make a purchase on Made For Alice’s website if you cannot provide us with the required information. The processing of your personal data is necessary for us to fulfil our agreement with you or to handle your inquiries and the like before an agreement is entered into, cf. GDPR Art. 6 (1), (b) as well as the legitimate interest of Made For Alice in performing consumer service and follow up, cf. GDPR Art. 6 (1), (f). Personal data processed by Made For Alice in relation to your order and consumer service management may include; First and last name(s), invoice address(s), zip code, phone number, email address, credit and debit card information, consumer service correspondence on questions, queries and complaints.

How to control and delete cookies Our website contains a cookie consent tool that can be used to manage your cookie preferences. The tool will record when you have consented to our cookies and will ask for consent once a year to ensure web visitors stay up to date with changes to our cookies. The consent tool can be used to select and deselect all cookies, except essential cookies which cannot be disabled. To access the consent tool, click here anytime or use the link in the website footer. Many of the cookies used on our website can be disabled either by using the consent tool or through your browser. To disable cookies through your browser, follow the instructions usually located within the “Help,” “Tools” or “Edit” menus in your browser. Please note that disabling a cookie or category of cookies through the cookie consent module does not delete the cookie from your browser unless manually completed through your browser function. In the links below, you can find guides on how to delete or block cookies in the most commonly used internet browsers:

Chrome
Firefox
Safari
Windows Edge

Please note that information collected prior to your change of cookie preferences may still be used even though your preferences are changed. However, no further information will be collected from the moment you choose to disable certain cookies.

With whom will your personal data be shared? Made For Alice uses service providers who process your personal data on our behalf. The services provided by third parties may include; authentication, hosting and maintenance services, analysis services, mail messaging services, delivery services, handling of payment transactions, paylater providers, address and mail checks. These third parties are our data processors and may only process personal data to the extent necessary in order to deliver their services. Our data processors are contractually obliged to treat such information in the strictest confidence. Some of our data processors are situated outside the EU/EAA. Consequently, we will share your personal data with countries outside the EU/EEA. However, if your personal data is transferred to a third party outside of the EU/EEA, such transfer will be safeguarded by either:

The country in question is considered a safe third country, subject to an adequacy decision from the European Commission. A list of countries outside the EU with an adequate level of protection can be found here.
The third party concerned must sign up to the European Commission’s Standard Contractual Clauses (SCC’s) for the transfer of personal data to third countries and further implement necessary technical and organisational safeguards.
The third party in question is certified according to GDPR Art. 40; or
The third party in question has a set of approved Binding corporate Rules. To obtain a copy of such legal basis of transfer, please contact Made For Alice by sending an email to us.

We may disclose your information to the extent that we are required to disclose or share your personal data in order to comply with legal obligations or directives of the court or other competent legal body, or to enforce or apply our privacy notice and other agreements; or to protect the rights, properties or security of Made For Alice A/S or Made For Alice Group, our employees, consumers or others. This includes exchanging information with other companies and organisations with the aim of protecting against fraud and reducing credit risk. If we choose to participate in an alternative dispute resolution via the online dispute resolution platform, we may disclose your personal data to the European Commission in their function as operator of this platform and to any alternative dispute resolution provider designated to handle the dispute. Please note that the information you publish or disclose through your interaction with Made For Alice (e.g. personal data contained in images, stories, comments and videos that you submit) will become public information and may become available to visitors to the site as well as the general public.

Your rights

You can always access and change your personal data by logging into your account on www.madeforalice.com and entering your account profile information. Click “My Profile” or “My Account” to access your personal information. If any of the information you have provided to us has changed — for example, if you change your email address or other contact information, or if you want to delete your registration with us — you can notify us by editing your information on the “My Profile” or “My Account” pages or sending an email with the changes to: [email protected] Should we have misgivings regarding your identity, we may ask you to provide identification. In general, you have the following rights:

The right to request access to your personal data You are entitled to gain access to some of the personal data you provide to Made For Alice. By contacting us here.you may request details of the information about you that we hold and process, including the purpose for which it is used. You can also access your personal details by logging into your Made For Alice account on www.madeforalice.com and entering your account profile information. Click on “My Profile” or “My Account” to gain access to your personal details.

The right to amend and/or erasure your personal data You have the right to request correction, appendage, erasure or blockage of your stored personal data. To do so, kindly contact us here. If for any reason we cannot comply with your request, we will contact you.

The right to restrict the processing of your personal data Under certain circumstances, you have the right to restrict the processing of your personal data. To request restriction, kindly contact us here

Right to data portability You have the right to receive your personal data (solely relating to you) in a structured, commonly used and machine-readable format (“data portability”) and the right to transit this data to another data controller. To request data portability, kindly contact us here

Right to object to the processing of your personal data and to unsubscribe You have the right to ask us not to process your personal data when processing is based on a legitimate interest pursued by Made For Alice e.g. for marketing purposes, as stated above. You can always exercise your right to object at any time by contacting us here. . Emails sent to you containing marketing content will include the option to unsubscribe by following the instructions set out in the email. If you do not wish to receive emails from us and want to withdraw your consent (please refer below sect. 6.6 on withdrawal of consent in general), you can simply click the unsubscribe hyperlink and we will stop sending you emails. For all other types of messages you may receive from us, such as maintenance or announcements or administrational notifications, the receipt can only be terminated by deleting your account. These messages are a mandatory part of user accounts and the related use of our websites. Log in to your account, go to “My Profile” or “My Account” page and click 'Delete Account'. If you can’t login, please contact consumer relations.

Right to withdraw your consent at any time You are at any time entitled to withdraw your consent to our processing of your personal data to the extent our processing is based on a consent. The withdrawal of consent shall, however, not affect the lawfulness of processing based on consent before its withdrawal. Contact us by sending an email to [email protected] to withdraw your consent.

Retention of your personal data Made For Alice will not retain your personal data for longer than is necessary for the purposes for which it is processed as part of the processing activities. In the following, you can find our retention periods for the processing activities performed by Made For Alice:

Made For Alice account management For information about the processing activity, please refer above paragraph

Direct marketing, including any Made For Alice email subscriptions For information about the processing activity, please refer above paragraph

Marketing e-mails recipient: A marketing emails recipient is someone who has not signed up to a Made For Alice account, but who has signed up for any future marketing emails. (e.g. through online channels, guest check-out, etc.)

How do we define an inactive recipient of marketing e-mails?: An inactive recipient of marketing e-mails is someone who has not opened and clicked an email for a period of 24 months.

What personal data will be erased if a recipient of marketing e-mails is inactive?:
First name, Last name, Email address, Address, Phone number, Master Consumer ID.2

When will personal data be erased?: Personal data will be erased if the newsletter subscriber has been inactive for 24 months.

What personal data will be retained after the 24 months inactive period?:
No personal data will be retained unless required by local mandatory law. Some information may though be stored in an irrevocable anonymised form for the purpose of statistics.

Your order and Customer Service For information about the processing activity, please refer above paragraph

Purchaser - no account/guest check-out: Someone who has made an identified purchase either online on a Made For Alice-owned website.

How do we define an inactive consumer?: An inactive consumer is someone who has not engaged with us by making an identified purchase online on a Made For Alice-owned website for a period of years from the last engagement.

What personal data will be erased if a consumer is inactive?: First name, Last name, Email address, Address, Phone number, Master Consumer ID.

When will personal data be erased?: Personal data will be deleted if the consumer has been inactive for up to 5 years.

What personal data will be retained after a 5 years inactive period?: No personal data will be retained unless required by applicable local law. Some information may though be stored in an irrevocable anonymised form for the purpose of statistics.

Collection of data through your interaction with us for marketing and personalisation. For information about the processing activity, please refer above paragraph

Web Visitors: A web visitor is someone who has visited a Made For Alice-owned website.

How do we define an inactive web visitor?: An inactive web visitor is someone who has not visited a Made For Alice-owned website within a continuous period of 24 months.

What personal data will be deleted if a consumer is inactive? If no consent to cookies: IP address and web user agent If consent to cookies: Content data, A/B test and product browsing analytics, traffic source analysis, internal search analytics, purchase analytics, device analytics, marketing retargeting etc.

When will personal data be erased?: Personal data will be erased 24 months after it is collected.

What personal data will be retained after a 24 months inactive period?: No personal data will be retained unless required by local mandatory law. Some information may though be stored in an irrevocable anonymised form for the purpose of statistics.

Complaints

Complaints must be lodged directly with the English data protection authority.

Changes to this notice

Made For Alice regularly reviews our privacy notice in order to keep it up to date and compliant with privacy and data protection principles. This privacy notice may be changed from time to time in order to keep pace with new developments and opportunities relating to the Internet and to stay in line with relevant data protection legislation. Any changes we may make to our privacy notice in the future will be posted on this page and, where appropriate, may be notified to you by email. Last updated October 2023